Radiohead bought their own big top so as to avoid having corporate sponsorship and advertising plastered all over the place. They only allowed in local vendors for the food stalls and refreshments and the like. I wander in and the first thing I hear is an impromptu call and response between the left and right hand sides of the crowd screaming “WASSSUPPP!!!” back and forth mimicking the incredulously moronic Budweiser campaign on the t.v. at the time.

There is no escape.